Advia
 
  • Home
  • AdWords
  • SEO
  • Testimonials
  • Services
    • AdWords Optimisation
    • AdWords Training
    • Google Advertising
    • Search Engine Marketing
    • PPC Management
    • Conversion Optimisation
    • Link Building
  • Blog
  • Contact Us
Home » Blog » AdWords

The Evolution of Google AdWords

The Evolution of Google AdWords

Since I haven’t been planning to write this for a decade, I had to search around Google Images for a while to find screenshots taken over the last 13 years to demonstrate the evolution of the way Google has presented pay-per-click ads to users. It turns out that most historical screenshots of Google results are […]

Full article »

New AdWords Feature: Dynamic Search Ads

New AdWords Feature: Dynamic Search Ads

We have a new feature to play with in AdWords. The feature is called Dynamic Search Ads and it is particularly suited to e-commerce campaigns where stock availability is an issue and large numbers of product releases and discontinuations happen on a daily basis. Google has been making a big deal lately about how 16% […]

Full article »

Quality Score Algorithm Changes

Since August, Google has been testing changes to the Quality Score algorithm in Brazil, Spanish-speaking Latin America, and Portugal that increased the weight give to landing page quality and relevancy. Google has always been focused on providing a great user experience as a search engine and this means providing the most relevant search ads to […]

Full article »

Quality Score Coming To Mobile Ads

Quality Score Coming To Mobile Ads

Mobile use on Google continues to explode. This means the user experience associated with mobile browsing is increasingly important for Google. A better user experience will keep users on-site longer, clicking ads, and improving their bottom line. How does Google eliminate spam, and incentivise webmasters and advertisers to improve their mobile sites and the mobile […]

Full article »

New AdWords Ad Format

New AdWords Ad Format

Google continues to test new ad formats to enhance the performance of AdWords ads. Their motivation is obvious. Google seeks to steal a larger share of the clicks away from the natural ads. More clicks on the paid ads means more money in the bank for Google. I don’t take issue with that. It’s their […]

Full article »
1234»...Last »
Free AdWords Health Check

Popular Articles

  • Google Analytics Interface Updated March 6, 2012
  • 5 Insidious AdWords Myths March 1, 2011
  • Link Building Via Off-Site Content March 3, 2011
  • So Long, Position Preference April 11, 2011

Categories

  • AdWords (21)
  • Analytics (2)
  • Facebook (1)
  • Freebies (1)
  • Funny (2)
  • Online Marketing (1)
  • SEO (9)

About

We are a small team of online marketing consultants based in Brisbane, Australia. We're special because of our unique combination of talent and experience, our desire to do things better, and an obsessive passion for all things digital.

Recent Articles

  • Google Analytics Interface Updated March 6, 2012
  • 7 Questions You Should Ask Your SEO Company February 10, 2012
  • The Evolution of Google AdWords February 10, 2012
  • Recent Google Algorithm Changes Round-up November 18, 2011

Twitter

Advia Pty Ltd

info*advia.com.au

  • Testimonials
  • Privacy Policy
  • Working with Third-Parties
Copyright © 2015 Advia Pty Ltd. All Rights Reserved
  • Brisbane
  • Sydney
  • Melbourne