AdWords Sitelinks were launched back in 2009. Hard to believe. After all this time, I still don’t see nowhere near enough advertisers taking advantage of this valuable AdWords Extension. Ad Sitelinks increase the ‘surface area’ of your ads, increases your CTR, and allows you to pander to multiple browser interests, or promote and direct traffic […]

Up until yesterday, Google has only provided first page bid estimates for your AdWords account. First page bid estimates are what Google approximates you would have to pay to be visible on the first page of search results when the search query matches your keyword. This first page bid estimate (FPBE) relies on your quality […]

Have you ever known something without completely understanding it? Or, that you understood it, perhaps, but it never really clicked inside your head. And then when it clicks, you think, ‘oh… I must be stupid’. Well, that happened to me today. It was something to do with the top three spots on Google. Or, as […]

Perhaps one of the most valuable features of online marketing is the ability to test and measure the effectiveness of your efforts much faster than traditional marketing methods. This also means that the refinement cycle is a lot shorter, if you take advantage of it. Even if you are an experienced business owner, there is […]

When operating a pay per click campaign, it is vital to capture the browser’s attention and then maintain that connection all the way through to the desired action. In previous articles on AdWords optimisation, we’ve discussed making the most of even the smallest techniques to achieve this but today we’re looking at an obvious and […]