Time for some obvious statements! AdWords campaigns would not be AdWords campaigns without ads. The difference between ill-conceived ads and well-written ads is the difference between a dead-in-the-water campaign a profitable one. Joe-Browser’s decision to visit your website is reliant on your ad copy and how relevant it is to what Joe is searching for. […]

Some are old, some are new, they’re all pretty funny. This is a compilation of some of the best mistakes and fails on Googles AdWords platform. Note: Most of these are AdWords ads, a couple are Bing ads or other platforms. Dynamic Keyword Insertion Fails These blunders are caused by over-zealous usage of AdWords Dynamic […]

What Are Negative Keywords? Negative keywords are words or phrases that, if used in a search query, will ensure your ad is not displayed to that user. By adding negative keywords to an AdWords campaign, you are able to filter a lot of unwanted traffic. If done correctly, this can boost your click through rate, […]

Google has announced they will be retiring the Position Preference feature from AdWords. As of April 5th all new campaigns no longer have the Position Preference feature, and on existing campaigns, once the feature is turned off it can no longer be used again. Which One Was Position Preference? The Position Preference (PP) feature was […]

We’d like to take a second to debunk some of our favourite mis-truths regarding AdWords itself and AdWords management Myth #1: The more keywords, the better. Many companies in the AdWords management industry seem to have taken a fancy to boasting that they can run an AdWords campaign for your business with anywhere between 1000 – 20,000 […]