Sometimes we forget the little things. Like spelling and grammar and how to look professional. I don’t want to sound harsh. We can’t be switched on all the time. I will no doubt make multiple mistakes throughout this blog post because Murphy’s Law dictates that any piece of writing that mentions spelling, grammar or looking […]

Google continues to test different methods of displaying AdWords ads. I am certain Google is keen to provide a better user experience for the browser. I am also certain they are keen to look after their AdWords advertisers (and their bottom line) by increasing the percentage of people that click on the pay-per-click ads as […]

The old AdWords billing preferences either gave you too much control (and responsibility) or not enough. The latest version of AdWords Billing comes with new names and more flexibility. Postpay is now called “automatic payments”. Prepay is now called “manual payments”. Bank transfer is now called “funds transfer”. Direct Debit is now called “bank account”. […]

A question frequently posed to us by new clients, so we decided to write a brief article on the topic. Both Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) come under the umbrella of Search Engine Marketing (SEM). Both techniques revolve primarily around increasing your websites visibility on search engine result pages and driving traffic through to your landing pages. […]

Welcome back to our Improve Your AdWords series. I will be looking at optimization techniques for ad copy once again but this time with specific reference to the use of calls to action in your ad text. What is meant by call to action? It’s a term used to describe the use of imperative verbs […]