Google has announced they will be retiring the Position Preference feature from AdWords. As of April 5th all new campaigns no longer have the Position Preference feature, and on existing campaigns, once the feature is turned off it can no longer be used again. Which One Was Position Preference? The Position Preference (PP) feature was […]
Full article »Why link build? Imagine a link as a referral or vote from another website. It says, “hey, check out these guys, they are the experts on such and such”. You can understand why Google and the other search engines place such a high value on these links. They are a measure of the validity and […]
Full article »We’d like to take a second to debunk some of our favourite mis-truths regarding AdWords itself and AdWords management Myth #1: The more keywords, the better. Many companies in the AdWords management industry seem to have taken a fancy to boasting that they can run an AdWords campaign for your business with anywhere between 1000 – 20,000 […]
Full article »Maybe. Hah! You thought we would say yes! Considering this is our website and we provide an AdWords management service maybe we should have. But no, the answer is maybe. Why maybe? Every AdWords campaign can benefit from professional managment, the difference lies with your business and, most importantly, how much you have budgeted for […]
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