Online Marketing Blog

Have you ever known something without completely understanding it? Or, that you understood it, perhaps, but it never really clicked inside your head. And then when it clicks, you think, ‘oh… I must be stupid’. Well, that happened to me today. It was something to do with the top three spots on Google. Or, as […]

If you’re trying to improve your search engine rankings, blog post marketing is one the quickest and most effective methods of link-building. Use your blog to build your reputation as an expert in your field and, provided that you put effort into providing unique and interesting content, you’ll find it easy to accrue thousands of […]

Perhaps one of the most valuable features of online marketing is the ability to test and measure the effectiveness of your efforts much faster than traditional marketing methods. This also means that the refinement cycle is a lot shorter, if you take advantage of it. Even if you are an experienced business owner, there is […]

When operating a pay per click campaign, it is vital to capture the browser’s attention and then maintain that connection all the way through to the desired action. In previous articles on AdWords optimisation, we’ve discussed making the most of even the smallest techniques to achieve this but today we’re looking at an obvious and […]

Sometimes we forget the little things. Like spelling and grammar and how to look professional. I don’t want to sound harsh. We can’t be switched on all the time. I will no doubt make multiple mistakes throughout this blog post because Murphy’s Law dictates that any piece of writing that mentions spelling, grammar or looking […]