Time for some obvious statements! AdWords campaigns would not be AdWords campaigns without ads. The difference between ill-conceived ads and well-written ads is the difference between a dead-in-the-water campaign a profitable one. Joe-Browser’s decision to visit your website is reliant on your ad copy and how relevant it is to what Joe is searching for. […]
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Some are old, some are new, they’re all pretty funny. This is a compilation of some of the best mistakes and fails on Googles AdWords platform. Note: Most of these are AdWords ads, a couple are Bing ads or other platforms. Dynamic Keyword Insertion Fails These blunders are caused by over-zealous usage of AdWords Dynamic […]
Full article »Or you may get a visit from the Google Panda.
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What Are Negative Keywords? Negative keywords are words or phrases that, if used in a search query, will ensure your ad is not displayed to that user. By adding negative keywords to an AdWords campaign, you are able to filter a lot of unwanted traffic. If done correctly, this can boost your click through rate, […]
Full article »We’re not just talking about the paid advertisements. We’re talking about organically generating buzz around your brand. This rather long post discusses how it can work for you, and whether your business would be suited to Facebook. The Down-Low. Obvious statement: Facebook is big. It now forms a large portion of internet users daily routine. […]
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