What should you do if you can’t get a link from DMOZ? The answer: don’t panic. Fin. Just kidding. A series of coincidences made me write this post. I was having a discussion with a client of ours earlier in the week. He runs outdoor adventure activities down Sydney way. You know the ones, kayaking, […]

If you’re trying to improve your search engine rankings, blog post marketing is one the quickest and most effective methods of link-building. Use your blog to build your reputation as an expert in your field and, provided that you put effort into providing unique and interesting content, you’ll find it easy to accrue thousands of […]

A question frequently posed to us by new clients, so we decided to write a brief article on the topic. Both Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) come under the umbrella of Search Engine Marketing (SEM). Both techniques revolve primarily around increasing your websites visibility on search engine result pages and driving traffic through to your landing pages. […]

Why link build? Imagine a link as a referral or vote from another website. It says, “hey, check out these guys, they are the experts on such and such”. You can understand why Google and the other search engines place such a high value on these links. They are a measure of the validity and […]