Time for some obvious statements! AdWords campaigns would not be AdWords campaigns without ads. The difference between ill-conceived ads and well-written ads is the difference between a dead-in-the-water campaign a profitable one. Joe-Browser’s decision to visit your website is reliant on your ad copy and how relevant it is to what Joe is searching for. […]

We’d like to take a second to debunk some of our favourite mis-truths regarding AdWords itself and AdWords management 🙂 Myth #1: The more keywords, the better. Many companies in the AdWords management industry seem to have taken a fancy to boasting that they can run an AdWords campaign for your business with anywhere between 1000 – […]

Maybe. Hah! You thought we would say yes! Considering this is our website and we provide an AdWords management service maybe we should have. But no, the answer is maybe. Why maybe? Every AdWords campaign can benefit from professional managment, the difference lies with your business and, most importantly, how much you have budgeted for […]