Online Marketing for Plumbers
Search engine marketing is a particularly powerful form of advertising for plumbers and other service-based providers such as roofers, electricians, pressure cleaners and carpet cleaners. Digital and search marketing works so well for plumbers because you can present your business to potential customers who are already actively seeking a plumber.
You already know that they need a plumber, you just need to convince them that you’re the right one for the job. In the sea of plumbers available online, this isn’t always an easy feat to achieve!
Online Marketing Strategies for Plumbers
Are you looking for ideas or potential strategies to market your plumbing business online? There are a range of online marketing channels available which you may find suitable or unsuitable for your business depending on your budget, size and areas of service. We have compiled a list of quick and easy things to implement, as well as more in-depth strategies to consider for long-term marketing initiatives.
Quick and Easy
- Verify your Google Places listing. Learn how…
- Submit your website to city-specific local business directories.
- Undertake a small Google AdWords campaign.
Long-term Strategy
- Invest in a unique and conversion-effective website design.
- Undertake a high-level Search Engine Optimisation campaign including link-building.
- Ensure that your logo and branding is clean, attractive and compelling.
SEO for Plumbers
Search Engine Optimisation, or SEO, is the practice of improving a website’s position within search engine results pages (SERPs). The benefit of an SEO campaign compared to pay-per-click platforms like Google AdWords or Microsoft adCenter is that you can access much higher quantities of traffic and you don’t need to pay for each visitor. The downsides are that the initial investment is generally higher and the time taken to see a result is generally longer.
Search Engine Optimisation is essential for plumbers looking to generate enquiries and bookings from the Internet. Plumbers should start SEO early and not underestimate the importance of properly investing in SEO to see a return in the long run.
Basic SEO Tips for Plumbers
- Your website should mention your key service areas, so you will rank for suburb-specific search queries, i.e. “blocked drain repair spring hill.” Don’t go overboard on this though, no huge, tacky suburb lists at the bottom of a content page.
- Use SEO-friendly URLs, i.e. www.yourwebsite.com.au/services/leaky-tap-repair/
- Ensure you have a verified Google Places account associated with your website.
- Submit your business to lots of local directories.
- Install Google Analytics – it’s free, and you can use the information to gain insights into where your visitors are finding you!
If you are a plumber and are looking to become seriously competitive on Google and other search engines, consider undertaking a comprehensive SEO program with Advia. We are experts in SEO and have implemented wildly successful internet marketing programs for plumbers and other trade services businesses. An SEO investment of $5,000 today could very easily result in $100,000 or more of additional bookings over the next 12 months.
Google AdWords for Plumbers
Plumbers find Google AdWords and other internet marketing channels to be particularly successful because of the fast response and decision times generally made by customers. Most people who search “plumbers in brisbane” or “gold coast plumbers” is generally looking to make contact immediately, as plumbing requirements are quite often time sensitive.
AdWords Tips for Plumbers
- Steer clear of broad keywords like “blocked drains” or “leaky taps.” These queries often indicate people looking for instructions for a DIY repair. You don’t want to pay for these clicks!
- Focus on keywords with clear buying intent, i.e. “24/7 plumbers in south brisbane”
- If your business model permits, use a special offer or USP in your ad copy. Here are some great examples:
- No Call Out Fee!
- 24/7 Service, Brisbane Wide.
- Enable click-to-call ad extension for mobile customers
Warning: The Google AdWords platform is very saturated with plumbers, making the cost-per-click bids very high if your AdWords campaign is not managed correctly! It takes a lot of planning and a fair share of luck for a plumber to advertise successfully on Google these days. If you are serious about getting the most out of your Google AdWords campaign, we do offer comprehensive management programs.
Conversion Rate Optimisation for Plumbers
Conversion Rate Optimisation (or CRO) is the process of optimising a website to generate a high rate of conversion from visitors into enquiries or bookings. This is usually achieving through testing and refining visual factors like website structure, layout, and content.
CRO Tips for Plumbers
- Feature your phone number prominently
- Include a unique or compelling service offer for customers
- Include a “quick contact form” on every page.
The key factors to focus on when generating fast conversions for plumbers are price and availability. Generally, if your website can communicate that you are price competitive and have fast availability – you’re set.
Website Design for Plumbers
Website design is a crucial element to successful online marketing. Many plumbers and other trade services professionals often overlook this and opt for a template or otherwise cheap website. This is deadly!
To stand out from the pack, plumbers need to invest in a clean, modern and conversion-optimised website. There is generally no requirement for any dynamic features or interactivity, so this will keep costs down, but it’s important not to skimp on design.
Your website is your online sales person and helps to build your brand and reputation. A low-quality template website is as bad as turning up on-site with a broken van and dirty uniform.
Why is Advia the best at online marketing for Plumbers?
- We are a Google Certified Partner in Australia
- We are experts in all facets of online marketing.
- We offer a no-contract, no-commitment service