Pet Industry Online Marketing
Whether you sell pet-related products through a bricks and mortar shop or through eCommerce, or you offer a pet-related service, online marketing has become a crucial component for a successful advertising and marketing plan for any business operating in the pet industry. As an experienced digital marketing agency, Advia has previously implemented digital marketing strategies for both physical and online pet supply shops, as well as a variety of pet-related service providers.
Previous pet industry marketing clients include:
- Pet supply shops
- Pet resorts
- Pet walkers
- Dog trainers
- Grooming salons
- Boarding kennels
- Veterinarians
SEO for Pet Supplies
SEO (short for Search Engine Optimisation), simply put, means improving the structure and content of your website to achieve more prominent placement in search engine rankings. As search engine algorithms become more complex and competition increases, it has become increasingly difficult for new websites to secure visible placement on Google and other search engines. This is why pet care and pet supply vendors now rely heavily on strategic SEO to ensure their websites maintain a high level of qualified traffic from search engines.
SEO Tips for Pet Supplies
- Ensure your website has been submitted and verified in all relevant pet directories, whether local or national.
- If you are a local business, claim and verify your free Google Places listing.
- Links to your website are key. Consider contacting other pet-related business owners to ask for a link to your website. For example, if you are an online pet supply shop, consider partnering with a Dog Trainer as their preferred online pet supply provider. This creates an opportunity for a unique backlink, as well as creating a business opportunity for both of you.
Google AdWords for Pet Supplies
While you are waiting for the fruition of your SEO efforts, consider running an advertising campaign using Google’s AdWords platform. AdWords allows advertisers to place targeted paid advertising next to the search results for related search queries.
This means your business can appear prominently in search results in front of users searching for terms related to your business, such as “buy pet supplies online.”
AdWords Tips for the Pet Industry
- Steer clear of broad keywords such as “dogs” or “cats.” These keywords have astronomical search volume, but very little of it is of any value.
- Long-tail, niche keywords are key. “buy advantage flea control for cats online” is a great example of a highly-converting keyword. Although the traffic is very low, the conversion rate is very high – that’s exactly what you’re looking for with the AdWords. Realistically, you want to pay for as few clicks as possible.
Website Design for Pet Industry
The great thing about being an operator in the pet industry is it’s not hard to have the best website among your competitors. The general level of quality isn’t great, so use the opportunity to visually outshine the competition.
Most providers within the pet industry tend to underestimate the importance of a strong, clean web design to build reputation and trust amongst potential customers. This is key!
Website Design Tips for Pet Supplies
- Unlike most other industries, in the Pet industry it’s completely okay to use lots of cute animals in your website design, so use this to your advantage.
- Don’t use stock images! Consider hiring a photographer to take some custom animal photography for you. This will make a world of difference to the look and feel of your website and will ensure your website doesn’t look exactly like the thousands of other pet related websites out there.
Register for a consultation
If you are a business operator in the pet industry, whether providing a service or as a retailer selling products, it’s crucial to have a well thought-out digital marketing strategy in place.
Whether you’re a new business looking to make your mark, or an established provider looking to make the most of the amazing marketing medium that is the Internet, please contact Advia today for a comprehensive strategy consultation at no cost.