Online Marketing for Personal Trainers

In the digital age, effective online marketing is a “must-do” in the marketing strategy of any personal trainer, fitness instructor, gym or weight loss retreat.

Online Marketing Strategies for PTs

Personal Trainers should consider the following digital marketing options:

  • Pay-Per-Click Advertising (e.g. Google AdWords)
  • Search Engine Optimisation
  • Display Advertising
  • Viral Marketing
  • Email Marketing

If you own a personal training business and are seeking to attract a serious number of new clients through the Internet, consider engaging the services of a digital marketing agency such as Advia. As an experienced online marketing firm, we have a considerable amount of expertise in implementing programs to help businesses succeed using digital marketing. We have previously assisted a variety of personal trainers, fitness instructors, weight loss retreats, fitness centres and gyms.

Search Engine Marketing for Personal Trainers

Search Engine Marketing, or SEM, is the umbrella term used to describe the various channels used by businesses to attract business using the power of search engines. More specifically, this includes both SEO and pay-per-click advertising using platforms such as Google AdWords.

SEM is arguably one of the most effective methods for PTs to attract new clientele and build a reputation online.

SEO for Personal Trainers

Search Engine Optimisation, or SEO, is the process of ensuring that your website ranks highly in the results of Google and other search engines. If you are a PT and are seeking to attract clients through your website, you need to be doing at least some SEO.

Basic SEO Tips and Tricks for Personal Trainers

  • Submit your website to localised business directories.
  • Ensure you mention your service areas. This will help you rank for suburb-specific search queries.
  • Claim and verify your Google Places listing. (How?)

If you are finding it hard to gain any meaningful rankings, or your competitors outrank you on all of your key search terms, consider engaging the services of a professional SEO firm such as Advia. We are experts in achieving profitable and stable search engine rankings for personal trainers and other fitness professionals.

Google AdWords for Personal Trainers

Google AdWords is the pay-per-click advertising platform offered by Google. It’s designed to offer advertisers a way to place your business in search results, in front of potential customers who are already seeking personal trainers or fitness instructors.

AdWords can be an amazingly effective method of advertising for Personal Trainers and group fitness instructors. As always, the key to deciding whether AdWords is the right fit for your fitness business comes down to ascertaining whether you can attract new clients at a low enough CPA to make the effort financially viable.

AdWords Tips for Personal Trainers

  • Stay right away from “weight loss” and similar keyword variations. These keyword themes have been done to death by the dealers of miracle drugs and supplements, and as such are extremely competitive. You’ll find no luck here.
  • Use plenty of long-tail, suburb-specific keywords with phrase and exact matching, i.e. “personal trainers in bulimba” or “group fitness classes in greenslopes”
  • Include a compelling special offer in your ad copy. Something like “Special Offer – 3 Sessions, $xx”

If you are looking to seriously build your personal training or group fitness clientele using Google AdWords, consider engaging the services of a professional AdWords management firm such as Advia. We have implemented successful Search Engine Marketing and AdWords initiatives for gyms, personal trainers and other fitness instructors.

Conversion Optimisation for Personal Trainers

Conversion rate optimisation, or CRO, is the practice of testing and refining your website to maximise the rate at which visitors are converted into some form of enquiry or booking. With your website, this usually means applying known techniques to guide visitors towards a desired action, such as completing an enquiry form or giving you a phone call.

Basic CRO Tips

  • Display your phone number prominently.
  • Include a “quick-contact” form on most pages of the website.
  • Entice the potential client with a special offer. Adding something like “First Session Free” or “Limited Time Offer, 3 Sessions for Only $xx” can make a world of difference to your website’s conversion rate.

Website Design for Personal Trainers

Many personal trainers, whether employed or freelance, often underestimate the importance of investing in a solid and modern website. We often see PTs taking the cheap-and-easy path by using a pre-existing website template or engaging a budget web designer to implement a circa $500 “solution.”

If your SEM and SEO efforts are to have any chance at success, it’s vital for personal trainers to understand the requirement to make a suitable initial investment in a unique, modern and visually compelling website.

As online marketing professionals, we too-often see business owners spend thousands of dollars on SEO or Google AdWords, directing huge quantities of qualified traffic to a poorly-designed, unoptimised website. The result of this is generally the same as getting no traffic at all.

Personal Trainer Web Design Tips

  • Use a unique design. Don’t use a template that’s been used a hundred times before.
  • Ensure that your logo and branding are up to scratch. Invest initially to build confidence in your brand.
  • Consider hiring a photographer to take your own photography for the website. We’ve all seen those typical fitness stock photos of a girl leaning on a gym-ball or the smiling fit guy wearing a singlet, and they’re likely to already be used in at least one of your competitors websites.

Remember: as a business owner, your website is your online salesperson. Just like with salespeople, the rubbish ones don’t sell a thing. Making an investment in a worthy online representative of your business will repay itself a-hundred-fold in the long run.

Why is Advia the best at online fitness marketing?

  • We are a Google Certified Partner in Australia
  • We are experts in all facets of online marketing.
  • We offer a no-contract, no-commitment service

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