Online Marketing for Health Professionals
Over the past few years, health and medical professionals around Australia have been seeing an amazing increase marketing success through the use of online marketing channels. As a digital marketing agency, Advia has implemented strategic online marketing programs for medical professionals in the following areas and specialties:
- General Practitioners
- Medical Centres
- Dentists
- Optometrists
- Orthodontists
- Physiotherapists
- Fertility Clinics
- Cosmetic Surgeons
- Pathology
- Pharmacists
SEO for Health Professionals
Search Engine Optimisation (SEO) is the practice of optimising a website to appeal to search engine ranking algorithms and therefore achieve higher rankings within search engine results. Over the past few years, SEO has become an indispensable component of medical professionals marketing and advertising strategies.
SEO Tips for Health and Medical Professionals
- In the health industry in Australia, the various directories and referral websites are massively important. They refer traffic through, and more importantly, they help to build quality and authoritative backlinks towards your website. Make sure your practice is present in all applicable directories!
- Where possible, use plain English in addition to medical vocabulary to ensure your website ranks for all relevant search queries. For example, if you are trying to attract patients looking for rhinoplasty, ensure the rhinoplasty page contains mentions of the phrase “nose surgery.” Typical users become more educated during the course of the buying cycle, but you need to ensure you can capture traffic at all knowledge stages.
Google AdWords for Health Professionals
Google AdWords is the pay-per-click advertising platform provided by Google. AdWords allows health and medical providers to place targeted advertising in the search engine results pages of Google.
This means that health professionals can present their business to people actively seeking for a range of medical service providers. You may be surprised to hear that medical and health professionals generally find AdWords advertising to be hugely beneficial.
AdWords Tips for Health and Medical Professionals
- Focus on long-tail keywords, specifically terms containing your specialty and locality, i.e. “cosmetic surgeons in bowen hills”
- Also consider including keywords relating to specific procedures, i.e. “rhinoplasty surgeons bowen hills”
- Use plenty of negative keywords to reduce clicks from users trying to self-diagnose or self-treat, i.e. “how to” or “symptoms”
Website Design for Doctors
Website design is the factor of online marketing most frequently neglected, yet arguably the most crucial. Just like your branding, logo, signage, etc, you need to ensure that you’ve made the initial investment in a modern and aesthetically pleasing website.
Website Design Tips for Medical and Health Industry
- Most health industry websites are based on the colour white, for good reason. Each colour selection in website design has psychology behind the selection, and white evokes feelings of cleanliness. It’s key for potential patients to associate your website, and therefore practice with cleanliness. This association will shape the mental association visitors have about your website.
- Steer clear of the old and tired stock images of medical professionals we’ve all seen before. Consider hiring a photographer to come in and take some professional photos of your professionals and your premises (if applicable). This little detail will make a huge difference to your website’s perceived trustworthiness.
The medical industry is one where a website’s perceived credibility and trust is crucial. If your website is more than a few years old, or was built from a boring template, you should strongly consider making the investment in a new website.
Why is Advia the best at online health marketing?
- We are a Google Certified Partner in Australia
- We are experts in all facets of online marketing.
- We offer a no-contract, no-commitment service