Online Marketing for Accommodation

Hotel Online Marketing has its own strategies and techniques. They share common names with the internet marketing strategies we all know (and love) but it is in the implementation of these techniques that one must take advantage of unique opportunities.

Our campaign managers have the experience of numerous successfully implemented hotel marketing campaigns. We know how to deploy a comprehensive yet unified strategy utilizing each and every web marketing technique to maximize your return on investment.

Most importantly, even the quick-win strategies we implement are designed to ensure your long-term success in the accommodation and hotel industry. We provide services for hoteliers, single-operators and large groups. From hotel chains, to resorts, to beds & breakfasts, we can tailor a cost-effective solution to not only suit your needs but set you to dominate your niche.

Hotel Web Design

We design and code tailored website solutions. From out-of-the-box WordPress themes that plug into your existing booking service or full custom made content management and booking solutions. Regardless of the cost and the solution chosen, all of our websites are coded from the ground up to be search-engine friendly. We ensure they are scalable and contain the tools needed (even if you don’t want to use them at first!) to allow you to easily implement blogs, email marketing and social media campaigns.

Hotel SEO

Hotel Search Engine Optimization is the process of improving a websites standings in the ‘natural’ or ‘free’ listings in the search engine result pages. Your potential bookings are going to Google and searching for keywords like “Hotels Brisbane” or “Accommodation Brisbane”. It is a rare user these days that looks past the first page of Google results. Indeed, it’s strange enough for them to look past the first 5 results. We employ powerful SEO campaigns that use a combination of on-site optimization techniques and link-building strategies. We will achieve top 5 rankings for your website and ensure that you will be there for the long-term with our ongoing SEO maintenance.

Hotel PPC

Hotel PPC are paid advertisements delivered by Search Engines either on their own result pages or on a large network of content-related websites. Using Google AdWords for Hotels can achieve visibility for your website and start producing results within a few hours. We recommend employing pay per click campaigns alongside your SEO strategies. Our PCC campaigns come with conversion tracking and analytics so we can determine your return on investment on a per click basis. But more importantly, we can also monitor your traffic and their behavior on your website and how they respond to your message.