Facebook Advertising Company
Advertise Your Business on Facebook
- Target your precise demographic audience
- Segment your audience by age, gender, interests, location, and more!
Advertising on Facebook is great for businesses who operate in both the B2B and B2C markets alike. Facebook marketing is so powerful because of the huge range of demographic targeting options available to the social network.
CPC or CPM?
Facebook allows advertisers to bid on either a CPC or CPM basis, meaning you can choose to pay either for people seeing your advertisements or clickingon them.
Both of these options have merits depending on what type of product or service you’re advertising. If you’re looking to build your brand name and top-of-mind awareness, it’s often a better option to choose CPM bidding. If you are selling products online or if you offer a service, we usually advise the CPC method.
Facebook Advertising Costs
Because it’s newer and there is less competition among advertisers, advertising on Facebook is generally cheaper than Google AdWords for the same keywords. That being said, Facebook marketing is not a direct replacement of Google advertising and shouldn’t be considered as such.
Advertising on Facebook should be used to supplement successful search engine marketing efforts.
