Since I haven’t been planning to write this for a decade, I had to search around Google Images for a while to find screenshots taken over the last 13 years to demonstrate the evolution of the way Google has presented pay-per-click ads to users. It turns out that most historical screenshots of Google results are […]

We have a new feature to play with in AdWords. The feature is called Dynamic Search Ads and it is particularly suited to e-commerce campaigns where stock availability is an issue and large numbers of product releases and discontinuations happen on a daily basis. Google has been making a big deal lately about how 16% […]

Since August, Google has been testing changes to the Quality Score algorithm in Brazil, Spanish-speaking Latin America, and Portugal that increased the weight give to landing page quality and relevancy. Google has always been focused on providing a great user experience as a search engine and this means providing the most relevant search ads to […]

Mobile use on Google continues to explode. This means the user experience associated with mobile browsing is increasingly important for Google. A better user experience will keep users on-site longer, clicking ads, and improving their bottom line. How does Google eliminate spam, and incentivise webmasters and advertisers to improve their mobile sites and the mobile […]

Google continues to test new ad formats to enhance the performance of AdWords ads. Their motivation is obvious. Google seeks to steal a larger share of the clicks away from the natural ads. More clicks on the paid ads means more money in the bank for Google. I don’t take issue with that. It’s their […]