AdWords Sitelinks were launched back in 2009. Hard to believe. After all this time, I still don’t see nowhere near enough advertisers taking advantage of this valuable AdWords Extension. Ad Sitelinks increase the ‘surface area’ of your ads, increases your CTR, and allows you to pander to multiple browser interests, or promote and direct traffic […]
Full article »Up until yesterday, Google has only provided first page bid estimates for your AdWords account. First page bid estimates are what Google approximates you would have to pay to be visible on the first page of search results when the search query matches your keyword. This first page bid estimate (FPBE) relies on your quality […]
Full article »Google states that their ranking algorithm uses over 200 factors and updates are made at a rate of 500-600 per year. They’re using that statement to defend themselves against allegations they’re favoring their own resources in the search results. That statement doesn’t really defend anything though… surely, one of those factors could be “if site […]
Full article »Google has proposed to utilise the +1 button as a ranking factor for the natural search results. In an email to Wired.com, a spokesperson from Google stated: “Google still study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results. The purpose of any ranking signal […]
Full article »What should you do if you can’t get a link from DMOZ? The answer: don’t panic. Fin. Just kidding. A series of coincidences made me write this post. I was having a discussion with a client of ours earlier in the week. He runs outdoor adventure activities down Sydney way. You know the ones, kayaking, […]
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