Online Marketing Blog

Google has changed the way SSL (secure socket layer) Search works for signed-in users and it has made some SEOs very mad. The old: SSL Search was a service you could use. Here: https://encrypted.google.com/ The new: Signed-in users have ALL their searches conducted through SSL. The meaning: Google Analytics and other web analytics services will no longer […]

Since August, Google has been testing changes to the Quality Score algorithm in Brazil, Spanish-speaking Latin America, and Portugal that increased the weight give to landing page quality and relevancy. Google has always been focused on providing a great user experience as a search engine and this means providing the most relevant search ads to […]

You can now view Google Search Data from Webmaster Tools directly in your Google Analytics account. You can also access Analytics reports directly with Webmaster Tools. These reports are available from the ‘Links to your site’ and ‘Search queries’ pages under the ‘Your Site On The Web’ menu in Webmaster Tools and also the ‘Sitelinks’ […]

Mobile use on Google continues to explode. This means the user experience associated with mobile browsing is increasingly important for Google. A better user experience will keep users on-site longer, clicking ads, and improving their bottom line. How does Google eliminate spam, and incentivise webmasters and advertisers to improve their mobile sites and the mobile […]

Google continues to test new ad formats to enhance the performance of AdWords ads. Their motivation is obvious. Google seeks to steal a larger share of the clicks away from the natural ads. More clicks on the paid ads means more money in the bank for Google. I don’t take issue with that. It’s their […]