Joel McAleer

We love a good interface at Advia. The interface that Google Analytics provided always troubled me. It was clunky, a little counter-intuitive and most definitely ugly. But recently, Google has been taking great steps towards improving their entire look and feel, including Analytics. Most recently, on the weekend, when I logged in to check on […]

In the spirit of sharing, Google has been putting up recent changes to their ranking algorithm on their Inside Search blog. Here is our round-up of seven of the most recent changes: 1. Cross Language Information Retrieval: this is for queries in a language where limited web contact is available. So. Macedonian, Albanian or Slovak […]

We have a new feature to play with in AdWords. The feature is called Dynamic Search Ads and it is particularly suited to e-commerce campaigns where stock availability is an issue and large numbers of product releases and discontinuations happen on a daily basis. Google has been making a big deal lately about how 16% […]

Google has changed the way SSL (secure socket layer) Search works for signed-in users and it has made some SEOs very mad. The old: SSL Search was a service you could use. Here: https://encrypted.google.com/ The new: Signed-in users have ALL their searches conducted through SSL. The meaning: Google Analytics and other web analytics services will no longer […]

Since August, Google has been testing changes to the Quality Score algorithm in Brazil, Spanish-speaking Latin America, and Portugal that increased the weight give to landing page quality and relevancy. Google has always been focused on providing a great user experience as a search engine and this means providing the most relevant search ads to […]