We have a new feature to play with in AdWords. The feature is called Dynamic Search Ads and it is particularly suited to e-commerce campaigns where stock availability is an issue and large numbers of product releases and discontinuations happen on a daily basis. Google has been making a big deal lately about how 16% […]
Full article »Google has changed the way SSL (secure socket layer) Search works for signed-in users and it has made some SEOs very mad. The old: SSL Search was a service you could use. Here: https://encrypted.google.com/ The new: Signed-in users have ALL their searches conducted through SSL. The meaning: Google Analytics and other web analytics services will no longer […]
Full article »Since August, Google has been testing changes to the Quality Score algorithm in Brazil, Spanish-speaking Latin America, and Portugal that increased the weight give to landing page quality and relevancy. Google has always been focused on providing a great user experience as a search engine and this means providing the most relevant search ads to […]
Full article »You can now view Google Search Data from Webmaster Tools directly in your Google Analytics account. You can also access Analytics reports directly with Webmaster Tools. These reports are available from the ‘Links to your site’ and ‘Search queries’ pages under the ‘Your Site On The Web’ menu in Webmaster Tools and also the ‘Sitelinks’ […]
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