What Are Negative Keywords? Negative keywords are words or phrases that, if used in a search query, will ensure your ad is not displayed to that user. By adding negative keywords to an AdWords campaign, you are able to filter a lot of unwanted traffic. If done correctly, this can boost your click through rate, …

We’re not just talking about the paid advertisements. We’re talking about organically generating buzz around your brand. This rather long post discusses how it can work for you, and whether your business would be suited to Facebook. The Down-Low. Obvious statement: Facebook is big. It now forms a large portion of internet users daily routine. …

Google has announced they will be retiring the Position Preference feature from AdWords. As of April 5th all new campaigns no longer have the Position Preference feature, and on existing campaigns, once the feature is turned off it can no longer be used again. Which One Was Position Preference? The Position Preference (PP) feature was …